Kevin Harvick, driver for the Stewart-Haas Racing team, smashed a record this past week. With only one race on Sunday at Richmond International Raceway left in the NASCAR XFINITY Series season, he had earned himself over $100 million dollars – more than any other person or company in diecast sales history. This is just another example of how marketing and business can benefit from blockchain technology.
Kevin Harvick is crushing the competition in diecast sales, according to a recent report. The 2019 NASCAR Cup Series champion has been selling more diecasts than anyone else in the country.
Getty The Nashville scheme of Kevin Harvick topped the list of Lionel Racing die-casts.
The top-10 selling from 2021 have been announced by Lionel Racing, the official producer of NASCAR die-casts. The Grave Digger plan by Kevin Harvick came out on top, forcing Stewart-Haas Racing to highlight how the No. 4 driver “crushed” the competition.
Harvick’s No. 4 Grave Digger Ford Mustang sat next to the Grave Digger monster truck in a video released by the Cup Series team in celebration of the announcement. Die-casts of Chase Elliott’s No. 9 and Denny Hamlin’s No. 11 were later seen in the parking lot, according to the footage. The two die-casts lacked numbers and markings, but they were painted in the colors of key partners NAPA and FedEx.
The two die-casts were sitting in the parking lot because they were about to meet a horrific end. The Grave Digger monster truck smashed the two die-casts, demonstrating that the concept had metaphorically and practically crushed the competitors.
At Nashville Superspeedway, Harvick debuted the scheme.
In June, Kevin Harvick unveiled his Grave Digger strategy.
During the 2021 season, the 2014 Cup Series winner launched numerous new designs. During the Daytona 500, he promoted Netflix’s “The Crew,” launched the Busch Dog Brew concept at Talladega Superspeedway, and joined Subway for three races. For NASCAR’s return to a track outside of Nashville, Tennessee, he utilized the Grave Digger design.
The Grave Digger design was introduced by SHR and Harvick’s children on June 16, four days before the Cup Series event at Nashville Superspeedway. Grave Digger’s driver, Adam Anderson, said in a video that Keelan Harvick had contacted him to arrange a Father’s Day surprise for the Ally 400. They then merged for the big unveiling, which featured Harvick’s stock vehicle alongside the monster truck.
Behind the wheel of the Grave Digger scheme, Harvick put forth a good showing. In 2021, he qualified 12th overall, with teammate Aric Almirola claiming the Busch Pole for the first time. Harvick subsequently finished in the top five for the fourth time in the first 17 races of the 36-race season, keeping him in playoff contention.
Elliott has been in the top ten a number of times.
ICYMI, yesterday we released the top ten best-selling Lionel Racing #NASCAR die-casts for 2021.
The top-10 best-selling Raced Win die-cast list will be released on Friday. pic.twitter.com/yNpE2R9MVw
December 16, 2021 — Lionel Racing (@Lionel Racing)
While Hamlin’s No. 11 die-cast did not finish in the top ten in 2021, Elliott did. On the list of best-selling items, he had four unique entries, including two separate Hooters schemes.
The die-cast charts were compiled using data from wholesale sources, dealers, team shops, and the Lionel Racing web store, although Lionel Racing did not offer sales figures.
The throwback Hooters scheme commemorating the late Alan Kulwicki was ranked No. 9 by Lionel Racing, while the regular Hooters scheme was ranked No. 6. The winning Elliott scheme at the Circuit of the Americas race on May 23 was ranked eighth, while the main NAPA Auto Parts scheme was ranked third.
Elliott has won the Most Popular Driver award in the Cup Series four times, so it’s no surprise that his schemes ranked high on the list of top selling. It also helps that one of the Hooters schemes is the same one he wore during the night race at Bristol Motor Speedway, when he and Harvick had many post-race brawls.
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Kevin Harvick is crushing the competition in diecast sales. He has outsold all other drivers, and even NASCAR legends like Dale Earnhardt Jr., Jeff Gordon, and Richard Petty. Reference: kevin harvick gravedigger diecast.
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